Just in time for this year’s [social] holiday shopping

Ever been browser window-shopping and see something you like, but want to save for later or share with someone?

A new London startup called Nuji allows you to do just that. Currently a invite-only site, Nuji’s offering is refreshingly clear: Save the products you want, follow others with similar tastes, and get updates from the stores you like.

The combination of a ‘wishlist’ gallery for sharing and later purchase combined with the inspiration of following others who like the things you do is an innovative way to go shopping especially this holdiay season.

The sign-up process is simple. With an invite you unlock your account and create a username. Then you drag a bookmarklet into your bookmarks bar, which you click whenever you want to ‘tag’ an item you’re browsing (similar to Instapaper’s ‘save’). Back in your account, you can follow people whose tags and galleries you like, and you can view, organize and share your own tags.

via PSFK, Nuji