First Insta-zine for whisky lovers
Dubbed an insta-zine by the Scottish distillery, the new issue of ‘W’ will offer news and insight in a way it hopes will chime with the design and technology conscious as well as the latest generation of whisky lovers. Split into three sections, issue one will examine the women changing the face of modern whisky; the rise of bitter drinks; and asks whether the Sims introduced the masses to mixology. “We are confident that the concept and the content of the Ballantine’s Insta-zine will excite whisky, design and pop-culture enthusiasts alike as we continue to bring the proud heritage of our whisky into a dynamic digital future,” said Peter Moore, […]
Uber hits the skies
Uber has reached an exclusive partnership agreement with Hélipass to offer flight reservations between the Nice-Côte d’Azur airport and Cannes at 160 euros a pop. According to French channel BFMTV, this first-of-its-kind service in France will be tested out during the Cannes Film Festival, which runs May 13-24. THE UBER FOR PRIVATE JETS HAS LANDED Included in the Uber app, the new flight feature will offer “a seat in a helicopter that will take off 15 minutes later” according to Frédéric Aguettant, president of Hélipass, which signed a partnership agreement with Uber to shuttle users to and from Cannes in 7 minutes for 160 euros. The new icon will appear […]