Drink your eel in Japan this summer
A Japanese company has created a limited-edition eel-flavored soda as a ‘refreshing’ summer treat. Produced by Kimura Inryou, a company based in Shizuoka Prefecture, which is famous for its unagi (eel), the drink is made of eel extract and bottles the salty, fishy, savory flavor of grilled, barbecue eel in a fizzy cola. The novelty drink will be sold at highway rest stops and gift shops throughout the prefecture and will also be made available at its online store for 200 JPY ($1.60 USD) as of July 21. Other eyebrow-raising soda flavors out of Japan include salty watermelon, curry and iced cucumber. Perhaps it will make for an interesting mixer… […]
First Insta-zine for whisky lovers
Dubbed an insta-zine by the Scottish distillery, the new issue of ‘W’ will offer news and insight in a way it hopes will chime with the design and technology conscious as well as the latest generation of whisky lovers. Split into three sections, issue one will examine the women changing the face of modern whisky; the rise of bitter drinks; and asks whether the Sims introduced the masses to mixology. “We are confident that the concept and the content of the Ballantine’s Insta-zine will excite whisky, design and pop-culture enthusiasts alike as we continue to bring the proud heritage of our whisky into a dynamic digital future,” said Peter Moore, […]