UNEXPECTED LUXURY SHOPS EMERGE
The luxury brand Montblanc is opening one of the worldʼs most innovative concept stores, with the launch of its four-storey interactive Boutique in Sanlitun, Beijing, according to Luxuo. Visitors are invited to take an audio-operated guided tour through the experience upon arrival, which is delivered via a handheld electronic device. A guiding narrator sets them off on a path of discovery. From then on they are treated to an interactive journey through time and space, with entertaining displays of innovation at every turn, including video-installed interactive ʻTime Capsulesʼ, virtual reality devices and a real red carpet experience. This is the largest Montblanc Boutique anywhere in the world and by far […]
Chanel pops up at Harrods
Harrods is housing a Chanel takeover. Until September 24th, two pop-up boutiques, the Brompton Road windows and an outstanding installation, will all pay homage to the iconic French brand. The Brompton road store façade features themed windows, inspired by Lagerfeld’s most recent whimsical Ready-to-Wear collection, with a magical forest theme. Situated on the Third Floor, the installation encompasses eight rooms dedicated to milestones in Chanel’s history. via Luxuo