OLYMPIC-FEVER MENSWEAR
Lacoste reveals their new collection Flag, “carrying sporting values, the spirit of international competition, inspired by the flags of each country,” according to AFP-relaxnews. “The Croco Flag polo shirt sees Lacoste’s signature little green mascot swapping his scaly shirt for the colours of a country over a classic white cotton pique.” The London Olympics 2012 open on July 27 and the UEFA Euro 2012 on June 8. Other menswear designers are capitalizing on olympian ad campaigns and patriotism including Dunhill, Adidas and Armani, who has created a polo shirt with the beginning words of the Italian national anthem under the colar and the entire song on the inside of the […]
TAXITREATS ANYONE?
Apparently New Yorkers are too lazy to stop off at a bodega or drugstore on any corner to buy energy drinks, snack bars, gum, mints and over-the-counter pain relievers. At least that is what the New York City Economic Development Corporation thinks as they awarded two students from Stern Business School at NYU and Universidad de Buenos Aires with a NYC Next Idea 2012 prize. TaxiTreats is a concept that would bring vending machines into taxis and “aims to improve the passenger experience and increase the profitability of owning a NYC taxi medallion.” The duo behind TaxiTreats, Brian Shimmerlik and Tomas Grosskopf, received $17,500, free office space and networking opportunities […]