WORLD’S FIRST, GREEN, LUXE AUTO FOR SALE ON WEB

BMW i3 and i8 electric and hybrid cars launch in 2013 and 2014 respectively. They are to be the world’s first to sell directly to customers online. According to Bloomberg, BMW, the world’s largest maker of luxury vehicles, is using the Web to find “an inexpensive way to reach more buyers to recoup spending on its electric models.” The sales site allows BMW to cut out the middle man and deliver a 5 to 7 percent savings to buyers. “If all goes well, the online retail project could expand to include models in the brand’s regular line-up,” notes Luxuo. BMW opened its first i showroom in London where prototypes are […]

PHANTOM PLAYBOY

1927 Rolls Royce Phantom I Playboy Roadster hits the block at Coys auction at Blenheim Palace, Oxfordshire, England on July 14th. This impressive machine is in pristine condition and for three decades was part of Warner Brother’s movie fleet — appearing in classic films including Giant, the FBI Story, and Daisy Clover (driven by Robert Redford), according to Coys. The presale estimate is £110,000-£130,000 ($170K-200K), reports Hemmings.com. To date, the 1912 Corgi Rolls-Royce, known as the ‘Silver Ghost,’ is the world’s most expensive Rolls not dipped in gold selling for $7.3 million.